Paradigme by Prada is a modern Oriental Woody fragrance for men that redefines masculine sophistication. Launched in 2025, this refined scent was crafted by Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville, blending Prada’s signature elegance with an innovative, sensual twist.

It opens with a bright fusion of Calabrian bergamot and musk, offering a clean yet magnetic freshness. The heart unfolds into a luxurious duo of Bourbon and Rose Geranium, adding floral depth and aromatic warmth. As it dries down, benzoin, Peru balsam, and guaiac wood create a rich, resinous base that exudes confidence and lasting allure.

Paradigme is the essence of contemporary masculinity — elegant, grounded, and effortlessly charismatic.