Purpose 50 by Amouage is a captivating Woody Spicy fragrance designed for both women and men, launched in 2025 and crafted by master perfumer Quentin Bisch. This composition is an olfactory expression of clarity, self-discovery, and ambition. The fragrance opens with a radiant burst of frankincense, pimento, pink pepper, and bergamot, delivering a fiery yet luminous introduction that immediately awakens the senses. At its heart, earthy and textured notes of sandalwood, papyrus, vetiver, and a delicate hint of rose create a refined balance of warmth and elegance. The scent deepens into a sophisticated base, where akigalawood, soft suede, creamy vanilla, saffron, and the unique Mystikal accord merge to form a lasting, multi-dimensional trail. Luxurious, modern, and introspective, Purpose 50 is more than a fragrance—it’s a statement of drive and authenticity for those who embrace their journey with boldness and grace.